US-based Lecheek Nutrition was founded in 2010. It is based in Harrison, Arkansas.
Its founder, Dustin LeBleu, is an entrepreneur who also started the Insane Labz brand. Its parent company, Lecheek Nutrition Inc, is home to over 30 brands. In addition to Lecheek Nutrition and Insane Labz, LeBleu is CEO of Insane Clothing, Insane Music and Insane Filmz.